How social media made The Archers cool

On the eve of an academic conference dedicated to Ambridge and its residents, a cultural studies professor explains the programme’s 21st-century resurgence

This week, academics from a wide variety of disciplines – including bioethics, linguistics, design engineering, geography and history – will gather in London to share ideas about a pillar of British life: The Archers.

Although some of the papers to be presented at the one-day conference approach the world’s longest-running radio soap opera from a slightly tongue-in cheek angle (“Seeming, seeming: Othello, reputation and Rob Titchener”), others reflect on the contemporary social and political issues raised by recent storylines, such as disability rights (“The dis/appearance of disability … or why Bethany had to leave Ambridge”) and cuts to services (“Heather Pet – a dramatic end to ongoing lack of good social care”).

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On the eve of an academic conference dedicated to Ambridge and its residents, a cultural studies professor explains the programme’s 21st-century resurgence

This week, academics from a wide variety of disciplines – including bioethics, linguistics, design engineering, geography and history – will gather in London to share ideas about a pillar of British life: The Archers.

Although some of the papers to be presented at the one-day conference approach the world’s longest-running radio soap opera from a slightly tongue-in cheek angle (“Seeming, seeming: Othello, reputation and Rob Titchener”), others reflect on the contemporary social and political issues raised by recent storylines, such as disability rights (“The dis/appearance of disability … or why Bethany had to leave Ambridge”) and cuts to services (“Heather Pet – a dramatic end to ongoing lack of good social care”).

 

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