How to force metrics to take feelings into account

Plagued by higher education’s obsession with metrics, university staff are moving towards quantifying the emotional business of alumni relations

How we use metrics in higher education is a fiercely debated topic , and as the Teaching Excellence Framework is rolled out, looks set to stay high on the agenda. Yet academics are not the only ones facing an increased emphasis on measurement. Over the last few years administrative staff have also felt the pain of the numbers game. But there’s been very little debate about how the shift to a data-driven culture is affecting us.

What does the emphasis on metrics mean for people who work in alumni relations? Online tools such as Google Analytics, for example, have been used to check web statistics for quite a while. But workplaces are constantly evolving, putting staff under pressure to generate more and more data.

Continue reading…

Plagued by higher education’s obsession with metrics, university staff are moving towards quantifying the emotional business of alumni relations

How we use metrics in higher education is a fiercely debated topic , and as the Teaching Excellence Framework is rolled out, looks set to stay high on the agenda. Yet academics are not the only ones facing an increased emphasis on measurement. Over the last few years administrative staff have also felt the pain of the numbers game. But there’s been very little debate about how the shift to a data-driven culture is affecting us.

What does the emphasis on metrics mean for people who work in alumni relations? Online tools such as Google Analytics, for example, have been used to check web statistics for quite a while. But workplaces are constantly evolving, putting staff under pressure to generate more and more data.

Continue reading…

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